Keyword or catch-all triggers
Match specific keywords, or reply to every comment on a post automatically.
Instagram comments
Instagram Comment Automation
Reply to comments automatically — publicly, privately as a DM, or both — without your team touching every single one.
The problem
Comments pile up faster than anyone can reply
A busy post gets dozens of comments in an hour. Some need a public answer, some are better moved to a private DM. Doing this by hand means either slow replies or comments that never get answered at all.
What you get
Public and private replies
Reply under the comment, send a private DM, or both — from one rule.
Post-specific or account-wide
Run a rule on one post, or apply it across everything you publish.
How it works
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1
Create a rule
Choose keywords or "any comment," and pick a post or apply account-wide.
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2
Set your reply
Write the public reply, the private DM, or both.
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3
Comments get handled automatically
Public replies post instantly; private DMs land in your Instagram inbox alongside the comment.
Questions, answered
Private replies work on Feed posts, Reels, and Ads — not Stories or Live videos, in line with Meta's own rules.
Meta allows a private reply within 7 days of the comment. Automay enforces this automatically.
No — Meta allows one private reply per comment, and Automay enforces this so you don't hit an error.
By default, only top-level comments trigger a rule — this avoids replying to side-conversations in your comment section.