One shared inbox
Instagram conversations appear alongside WhatsApp and Messenger, filterable by channel.
Instagram DMs
Instagram Direct Messages, in Your Team Inbox
Instagram DMs sit in the same inbox as WhatsApp — one place for your team to reply, not a separate app to check.
The problem
A separate inbox means someone forgets to check it
When Instagram DMs live in a different app than everything else, they're the ones that sit unanswered. Customers messaging you on Instagram deserve the same reply time as anyone on WhatsApp.
What you get
Comment replies land here too
When someone gets a private reply from a comment, that conversation opens in this same inbox.
Team assignment
Assign Instagram conversations to specific agents, same as any other channel.
How it works
-
1
Connect your Instagram Business account
Through Meta's own secure sign-in.
-
2
DMs start appearing
In your inbox, filtered by channel or mixed in with everything else.
-
3
Your team replies
From the same place they already work.
Questions, answered
No — Instagram DMs are a channel inside your existing Automay inbox, not a second product.
Meta applies a 24-hour messaging window for human agent replies, the same rule that applies across Meta's messaging platforms.
Yes — when a private reply is sent from a comment, the resulting conversation opens in this same Instagram inbox.