Private replies
Reply to Comments Privately, Without the Back-and-Forth
Someone comments publicly, you want to help them privately — without asking them to DM you first.
The problem
"DM us" as a public reply just adds a step
Asking a commenter to message you separately means they might not bother. A direct private reply skips that friction entirely — and Automay can send it automatically or with one click.
The fix
How Automay solves this
Both Instagram and Facebook comments support a private reply — sent as a DM to the exact person who commented, either manually from the comment or automatically through a rule. It works within Meta's own rules: Feed, Reels, or Ad posts, within 7 days of the comment, one private reply per comment.
How it works
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1
A comment comes in
On a post, Reel, or ad.
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2
Reply publicly, privately, or both
Manually, or set a rule to do it automatically.
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3
The private reply opens a real conversation
In your shared inbox, ready for your team to continue.
Questions, answered
No — Meta only allows private replies on Feed posts, Reels, and Ads.
Yes — 7 days from when the comment was posted.
Yes — the same private reply works for Facebook, delivered as a Messenger DM.